Description: 1: Do all 3 key analyses to determine profitability:Gross Profit margin, Net profit margin, segment margin. 2: Now do them for the past 3: Benchmark industry profitability ratios 4: Understand customer valuation 5: Don’t assume yoou best customers are your most valuable6: Dont be held back by your tools 7: Free up time for deeper analysis 8: Dont stop at insights